Himalayan Pink Salt
Salt Skill is an American salt production company with headquarters in New Oxford, Pennsylvania. We worked on their brand architecture and corporate identity, creating the visual communication patterns that are present in their online platforms, corporate materials and product packaging.
The company needed a brand identity that would present an exotic South Asian product to a Western audience. Therefore we designed a visual brand language that would appeal to American consumers. It was an opportunity to explore cultural expectations and develop a cohesive identity for the brand. This project involved strong coordination with Salt Skill’s marketing department and our design team to ensure we were on the same page.