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Himalayan Pink Salt

Salt Skill is an American salt-producing company with headquarters in New Oxford, Pennsylvania. We worked on their brand architecture and corporate identity, creating the visual and communication patterns that are present all the way from online platforms and corporate materials to product packaging.

The Challenge

The company needed a brand identity that could present an exotic South Asian product to a western audience. So we designed a visual brand language that would appeal to American customers. It was an opportunity for exploring cultural barriers and developing a cohesive identity for the brand. This project involved a strong coordination with foreign marketing teams from Salt Skill to confirm that the company and our team were exactly on the same page.

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