What is the Potential of AI-Driven Big Data?

Written by
Mariel Lettier

Big Data and Artificial Intelligence (AI) have been working together for quite a while now. The two tech disciplines share a mutually beneficial relationship. Big Data analytics uses AI to improve data analysis. On the other hand, AI utilizes massive amounts of data Big Data to enhance decision-making. This article will focus on how Big Data and AI work together and their benefits to any business model. We’ll also cover some real-life joint applications. But first, let’s review the two concepts.

What is Big Data?

“Big Data'' is a pretty short term. It refers to extracting meaningful information by analyzing immense, complex collections of data sets. Due to their size, traditional database software can’t handle these sets. The five main characteristics of Big Data are volume, value, variety, velocity, and veracity. You can find more information about Big Data in our article about it!

What is Artificial Intelligence?

Artificial Intelligence is a field within Computer Science. Its concept is that computers can learn from existing decision-making examples. Therefore, AI focuses on developing algorithms and systems to achieve human-related intelligence. Some examples of Artificial Intelligence include natural language, speech recognition, self-driving cars, and smart assistants. 

What is Machine Learning?

Machine Learning (ML) is a subset of Artificial Intelligence (AI). ML combines AI and Computer Science. It uses algorithms and structural models to analyze data patterns. As a result, it imitates the way humans learn. In short, ML gives computers the ability to learn by mimicking human behavior.

Artificial Intelligence and Big Data

How do Big Data and AI work together?

The relationship between Big Data and AI is an often discussed topic. As AI uses data to improve, the more significant the amount of data, the better. Therefore, Big Data plays a crucial role in the accuracy of AI results. The relationship between Big Data and AI also goes the other way. Artificial Intelligence is also necessary to process these large amounts of data. As a result, Big Data and AI have a symbiotic relationship. In other words, Big Data uses ML algorithms to maximize its potential. In turn, Big Data brings in all the raw material ML needs to yield significant insights.

This relationship will lead to AI feeding Big Data to itself. It will make data analytics less labor-intensive. AI and Big Data can significantly automate data processing and data collection digital technologies. In turn, this leads to a considerable reduction in business costs. And not too far from now, we’ll see Big Data and AI combinations making our lives easier! Now that we know how they work together, here are the three main functions the AI and Big Data combo can offer to any business model.

What are AI and Big Data’s main functions? 

1. Establishing Patterns. The two are great for establishing patterns over a specific time.
2. Producing Algorithms. AI uses Big Data provides to produce advanced algorithms.
3. Negating Anomalies. AI often works by establishing patterns. Therefore, it can easily detect anomalies or unusual data. AI finds these anomalies in Big Data and helps remove unnecessary information.

What are the benefits of Big Data and AI?

Here are just some of the benefits that Big Data and AI bring.

● Providing verified Data Analysis.
● Helping to predict future data and records.
● Turning Data Analytics into a less labor-intensive task.
● Providing human-based methods for analytic processes.
● Improving Customer Experience services. 

Artificial Intelligence and Big Data

What are the applications of Big Data and AI?

Big Data and AI for Healthcare

Big Data and AI can reduce errors, improve diagnostics, and increase efficiency. Also, Machine Learning techniques can help healthcare systems examine and store medical records faster.

Big Data and AI for Business

Big Data and Artificial Intelligence have broad applications for business analytics. They can help automate data collection and data processing. It means business employees can focus on other tasks.

Big Data and AI for Retail

In retail, the two disciplines can work wonders for the supply chain. Big Data and AI can also help us better understand consumer behavior.

Big Data and AI for Marketing

The marketing industry benefits considerably from Big Data and AI. These two disciplines can help anticipate market trends. They're valuable assets to customer segmentation automatization. Digital marketing campaigns' performance is another critical trait.

Frequent Questions about Big Data and AI

Are Big Data and AI the same?

Although they're inextricably linked, Big Data and Artificial Intelligence differ. Big Data is just that, a lot of data. Meanwhile, AI is how a system synthesizes and analyzes data.

Is Big Data a branch of AI?

Big Data and AI are separate branches of Computer Science. Although they are connected, neither is a branch of the other.

How much data is Big Data?

In 1999, just one gigabyte of data was enough to be a great example of Big Data. But things have changed a lot since then, and this is no longer true. By modern standards, Big Data should be more significant than terabytes and petabytes.


Big Data and Artificial Intelligence are two tech powerhouses. Combined, they bring about substantial benefits and breakthroughs for many industries. We hope this article has given you an idea of what Big Data and AI can do. Have you been able to take advantage of this successful pairing yet? We're sure business leaders have.

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