UX/UI Design

We approach Design as a meticulous process that goes beyond captivating visuals. Before any further steps, we dive into research, analyzing behavior patterns, desires, and pain points. We trust in minimizing the risks associated with full cycle operations by relying on empirical evidence to reduce risks. As a result, we can ensure we are building products that users will love, and companies will take pride in. 


At Capicua, we have a people-first approach in everything we do. We firmly believe that to work effectively, all collaborators know that users are at every project's heart. Each team member plays a key role in delivering high-value services, and we love fostering spaces for everyone to share their thoughts and ideas. That search for strong, meaningful exchanges also extends to members of each company we have the pleasure of working with! 


Our user-centered approach involves Design Thinking methodologies and frameworks proven to deliver successful outcomes. This set of procedures, resources, and tools works great to mitigate potential risks in a constant iteration with business goals and technological challenges. Given the fast speed of Digital Transformation, this industry and technology-agnostic workflow drives actionable steps to successful results.

Design Discovery

Design Discovery helps define your product vision and future-proof business ideas. We optimize resources in two-week Design Sprints to prototype, test, and iterate your product while identifying product-market fit and improving conversion rates.

MVP Development

Minimum Viable Product (MVP) includes wireframes, scalability, prototyping, and testing, with Agile Development in 90 days or less. This method tests hypotheses and gathers feedback to ensure products meet user expectations.

Product Development

Within Full Cycle Product Development, we go from conceptualizing to launching a new product or upgrading a current one. With three main stages, ideation, creation, and commercialization, we recast your ideas through innovative, profitable products.



Our team fosters UX/UI Design and Full Cycle Product Development as ever-evolving processes to ensure the avant-garde experiences that users love and companies are proud of.

UX/UI Design
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Marathon Kids
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Mauricio Nicoletti, CCO
“We treat design as a process, with a UX-oriented approach that allows us to build easy-to-use interfaces and enjoyable experiences for real-life users.”
Mauricio NicolettiCo-Founder & CCO

Let's Chat!

We answer business challenges with user-based, visually stunning, and top-notch technological solutions. Looking to shape the future? Get in touch or schedule a call with us!

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1133 Broadway, New York City, NY 10010
Business Hours
Mon to Fri, 9 AM - 5 PM