Keep

Business FinTech Prospects

Keep eases bank-related activities with both its debit card and higher credit limits to users and businesses alike, changing the Canadian banking system.

Keep
Client
Keep
Work
Product Development
Tasks
Creating a successful platform for users to access higher credit limits.
Mission

Keep is a Canadian FinTech company. It provides its own MasterCard card and enhances the possibility for users and businesses alike to access higher credit limits.

Impact

Understanding its country’s banking regulations was key for Keep’s impact, not only giving customers high cashback rewards but also not affecting personal credit scores. 

Services

Capicua rose Keep’s development structure from scratch. This process involved critical thinking, efficient pipeline management, and software architecture.

Goal

Keep’s goal was to create opportunities for users and businesses to access higher credits and cashback rewards within the Canadian central banking system.

Challenges

While being a FinTech product, one of our biggest challenges was its safety and protection. We needed to enrich a safe atmosphere for users to handle monetary transactions. Yet also, among the requirements, there was speed and robustness. The whole spirit of the project revolved around creating a unicorn. Hence, we needed to be careful regarding steps, processes, tech stacks, and solutions. 

Strategy

Our strategy started with the freedom given by Keep to create a solid product. Further, there was complete trust in Capicua’s process to develop something strong. This approach allowed work further into production and created a successful product by 2022’s 3Q. As for 2023, the product is stable, profitable, and active. While it's growing, the next goal is to scale it into a more bank-related fintech product.

Technology

Capicua’s team combined React.js, Node.js, and Typescript to achieve the most solid platform possible.

We have over a decade of experience delivering outstanding and profitable businesses, for several disruptive industries, with a hard-earned reputation and keeping a human-centered focus. Whether you're looking to move from an idea into a business or thinking of new iterations for your product, our UX-focused Custom Software Development company is here to help. Feel free to reach out, and let's shape the future together!
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