Metopio

Goal

The venture aims to tell stories through easy visualizations and powerful analytics.

Story

The name metopio comes from combining two Greek words: μετά and τόπος. Translated to English, it’s the sum of beyond and place_ As its name tells, it aims to take a step forward in the knowledge of areas and people for responsible purposes.

Currently, Metopio has two main products: Atlas and Analytics. The first one provides a better understanding of communities. With data and analytics, it helps organizations to understand their industries’ audiences. On the other hand, there’s its Analytics platform. Through this tool, companies can add value to their workflows. Further, it sets the measurable context for actionable insights. As a result of both products, businesses can tell data-driven yet compelling stories.

Challenges

Since it never had a UI/UX area, Metopio’s main challenge was its UX Product Development. This lack of specialty came relevant in practical terms. Often, products with no UX from scratch gain complexity at the riskof losing user experience. With more functionalities usually comes less usability. As a result, these products tend to lose value since they become unhelpful for final consumers.

To Capicua, the challenge was to bring sense and clarity to the product. One of our primary concerns was that it had less hand-holding for new users’ onboarding. Furthermore, we had the dare to develop the product’s value proposition.